Tacos La Toxica
Local Street Taco branding for “Tacos La Toxica” located in Phoenix, AZ
Deliverable
Brand Design
Year
2022
Client
Melissa (Brand Owner)
Design Tools
Illustrator & Photoshop
About
Tacos La Toxica is a Latino-owned business that serves street tacos for people of all ages. The business caters to all kinds of events, big or small, and is recognized by the well-known name "Toxica," which literally means "toxic."
Melissa, the brand owner, founded Tacos La Toxica with the vision of opening a taco truck/restaurant soon. The brand focuses on creating delicious, spicy, and fun tacos that bring joy to street taco culture and satisfy customers. As La Toxica would say, "Al Estilo Mio!" - making sure that not only do the tacos stand up to local competitors but also leave customers craving for more.
Color Palette
The brand's delicious nature comes from La Toxica, a powerful woman who approves of her tacos made "Al Estilo Mio". This is why red is used, as it symbolizes the passion, fearlessness, and energy of the brand. Similarly, black adds to the sense of authority and power.
